The Stakes
50%
Of new businesses don't reach year five.
The biggest drop comes in year one, when 1 in 5 close. Most of those early calls get made alone.
AND-MADE by Brand
Strategy Built For Long-Term.
A strategic partner for founders navigating real life business decisions.
Book Your CallWhy Founders Stall
You're not here because you need another coach or course.
You've outgrown surface-level guidance and one-size-fits-all roadmaps. What you need now is a strategic partner, someone who can help you make thoughtful decisions that support sustainable growth.
I work with founders to create clarity, establish direction, and design businesses that work in real life. The focus is always long-term strategy, intentional execution, and building something that lasts.
It's time to build with intention AND support.
What Changes The Odds
Founders with support survive at twice the rate.
You don't need more information. You need someone who has done it, looking at your numbers with you and helping you make the next call.
70%
of mentored businesses are still open after five years.
The Margin For Error
27Days
How long a typical small business could cover its bills if sales stopped.
A wrong hire, an overbuilt launch, or a discount that eats your margin shows up in weeks, not years.
Covered By CashLast Covered DayNothing Left
My Experience
17+ years of hands-on experience doing the work.
Retail and e-commerce operations, data-driven strategy, and a seven-figure brand of my own. Every recommendation has been tested with real revenue on the line.
Retail & E-Commerce Operations17+ Years
Brand FounderSince 2019
Revenue Built7-Figure Brand
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Retail Operations
Product. Process. People.
Assortment, inventory, merchandising, and teams, all managed to the numbers: sales, margin, turn, and conversion.
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E-Commerce Expertise
Built on Shopify.
Site structure, conversion, email, and retention. I work almost exclusively in Shopify, so your store is built on what I know best.
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Data & Analytics
Decisions backed by numbers.
Reading the signals in sales, customer, and channel data, and turning them into clear next moves.
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Brand Building
Proven in my own business.
Founded AND-MADE in 2019 and grew it into a seven-figure omnichannel brand.
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Strategic Partner
The same grit, applied to your brand.
Strategy, website builds, and operations support for entrepreneurs navigating real life with a desire to do real business.
The Process
Strategy before action. Every time.
Every engagement follows the same path, so you always know what's happening, what you'll get, and what comes next.
Strategy before action
Support that evolves with you
Long-term planning and execution
Decisions grounded in data
Monthly Retainers
Build. Grow. Sustain.
Three levels of support. Each one adds more of my time and more responsibility for your brand. All retainers have a 3-month minimum.
2 Hrs102030 Hrs
The Help You Want Most
Your Best Fit
The Build Partner
$2,850/ month
Up to 20 hours a month of strategy and hands-on work, with up to 4 deliverables.
See What's IncludedTier 1 · Build
The Sounding Board
For founders who do the work themselves and want an expert eye on it.
$1,500/ month
Up To 10 Hours/ month
Best ForEarly-stage brands, solo founders, and makers who want guidance before hiring help.
What's Included
- One 60-minute strategy call per month, with a written recap and action items
- Async support by email or message, with replies within 2 business days
- Monthly priority list: the top 3 things to focus on next
- Priority booking and 10% off add-ons and project work
See Everything IncludedShow Less
- Review and feedback on:
- Product pages, descriptions, and pricing
- Social content and launch plans
- Website layout and shopping experience
- Product photography and visual merchandising
- Booth and pop-up setups
- Review of the numbers you pull and bring to our call
- Access to my vetted list of tools, vendors, and templates
Tier 2 · Grow
The Build Partner
For growing brands that need strategy plus hands-on help.
$2,850/ month
Up To 20 Hours/ month
Best ForBrands with steady sales that are ready to grow but don't have the time or team to do it all.
What's Included
- Two 60-minute strategy calls per month, with written recaps and action items
- Async support, with replies within 1 business day
- Up to 4 deliverables per month
- Monthly performance snapshot: sales, top products, site traffic and conversion, and email results, with 2–3 takeaways
- Everything in The Sounding Board, including 10% off add-ons and project work
See Everything IncludedShow Less
- Deliverables can include:
- SEO-friendly product descriptions and collection copy
- Email flow strategy, campaign outlines, and copy
- Collection, launch, and seasonal planning
- Website updates, product uploads, and page optimization
- Promo and discount strategy
- Customer segmentation and loyalty ideas
- Monthly content and promotions calendar
- Quarterly brand review: what's working, what's not, and what's next
Tier 3 · Sustain
The Fractional Brand Lead
For established brands that need a part-time brand director.
$5,000/ month
Up To 30 Hours/ month
Best ForBrands with a team or contractors that need someone steering the brand and keeping it consistent.
What's Included
- Weekly 60-minute strategy calls
- Same-day async support on business days
- Full ownership of your brand calendar: launches, campaigns, promotions, and events
- Ongoing website management
- Everything in The Build Partner, with 15% off add-ons and project work
See Everything IncludedShow Less
- Website management includes:
- Product uploads and collection updates
- Homepage and landing page refreshes
- Performance and conversion improvements
- Email and marketing oversight, with review before anything goes out
- Vendor, wholesale, pop-up, and event strategy, including booth design and merchandising plans
- Direction and briefs for your team, designers, photographers, and freelancers
- Brand standards guide, created and kept up to date
- Monthly performance recap: sales trends, top products, and next moves
- Quarterly planning session with a full data review
Compare Tiers At A Glance
| At a glance | Sounding Board | Build Partner | Fractional Brand Lead |
|---|---|---|---|
| Monthly Fee | $1,500 | $2,850 | $5,000 |
| Hours Included | Up to 10 | Up to 20 | Up to 30 |
| Strategy Calls | 1 per month | 2 per month | Weekly |
| Async Reply Time | 2 business days | 1 business day | Same day |
| Deliverables | Feedback and review | Up to 4 per month | Ongoing ownership |
| Reporting | Review of numbers you bring | Monthly snapshot | Monthly recap + quarterly review |
| Add-On Discount | 10% | 10% | 15% |
Add-Ons & Project Work
The Line Sheet
Add any of these to your retainer, or book them on their own as one-time projects. Retainer clients get their tier discount.
View All 17 Add-Ons & Pricing
Data & Analytics 3 items
Monthly Analytics Report
$425 / mo
Trends over time, customer segments, product and collection performance, email flow results, and specific recommendations.
Analytics Audit
$1,125
A full review of your Shopify, email, and social data, plus a written action plan.
Dashboard Setup
$750
Custom reports built in Shopify or Klaviyo so you can check your own numbers.
Website & Shopify 4 items
All website work is built in Shopify.
Shopify Website Build
Quoted per project
Theme setup, page design, product and collection structure, apps, and launch checklist.
Product Upload Batch
$20 / product
Images, SEO copy, tags, variants, and collection placement.
SEO Audit
$750
Product pages, collections, and meta data, with fixes ranked by impact.
Email Flow Build
$750 / flow
Welcome, abandoned cart, post-purchase, or win-back flows, written and built in Klaviyo.
Launch & Campaign 2 items
Launch Package
from $1,500
Timeline, product pages, email sequence, social content plan, and promo strategy.
Seasonal Campaign
from $750
Holiday, back-to-school, or sale campaigns, including planning, copy, and email outlines.
Visual & In-Person 3 items
Photography Direction
from $500 / shoot
Shot list, styling, and on-set direction for product or lifestyle photos.
Pop-Up & Booth Design
from $750
Layout, fixtures, product arrangement, signage, and a merchandising plan.
Wholesale Line Sheet
from $500
A retailer-ready catalog with pricing, minimums, and terms.
Brand Foundations 2 items
Brand Standards Guide
from $1,000
Voice, colors, fonts, photo style, and do's and don'ts. Included In Tier 3
Brand Strategy Intensive
Quoted per project
A half-day or full-day deep dive into positioning, audience, offers, and messaging.
Extras 3 items
Additional Strategy Call
$200 / hour
An extra session when something comes up between scheduled calls.
Additional Hours
$175 / hour
Time beyond your tier's monthly hours, approved before I start.
Rush Delivery
+25%
For any deliverable needed in under 5 business days.
Reporting In Your Tier
What happened. Build Partner and Fractional clients get a regular look at sales, top products, traffic, conversion, and email results.
Analytics Add-Ons
Why it happened and what to do next. Deeper trend analysis, customer segments, and a written plan based on the numbers.
Build Your Package
Estimate Your Investment
Pick a retainer, add what you need, and see the total update. Your tier discount is applied automatically. Two example add-ons are selected to start.
1. Retainer
2. Add-ons
0 Products100200
The Fine Print
How Retainers Work
- Minimum Commitment
- 3 months. Brand work needs time to show results.
- Billing
- Invoiced on the 1st of each month and paid in advance.
- Unused Hours
- Hours don't roll over to the next month.
- Cancellation
- 30 days' written notice after the minimum term.
- Scope
- Anything outside your tier is quoted and approved before work begins.
- Changing Tiers
- Move up or down at the start of any month with notice before the 1st.
Start Here
It's time to build with intention AND support.
Every engagement starts with a discovery call. Bring your biggest question. You'll leave with clear next steps whether we work together or not.
Discovery Call
$350
- A 45-minute strategy session on your vision, numbers, and biggest constraint
- Your top 3 priorities, in writing
- Credited toward any retainer or project you book
Questions first? Email brand@andmadebyhand.com
Sources
- Founders with support survive at twice the rate. UPS Store survey, cited by the U.S. Small Business Administration. sba.gov
- Half of new businesses don't reach year five. U.S. Bureau of Labor Statistics, businesses opened in 2013. bls.gov
- 27 days of cash on hand. JPMorgan Chase Institute, median cash buffer across 597,000 small businesses. jpmorganchase.com
